MerchantCue

The Shopify data layer for agencies, app developers and sales teams

Surface the right stores by app stack, revenue, and tech signals - then send them straight to Apollo, Instantly, or Smartlead.

Credits are used for store exports and decision maker unlocks

5.1M+

Stores tracked

8,300+

Shopify apps indexed

SMTP-checked

Verified contacts

Not sure which plan?

Compare plans →

Free

Perfect for testing and evaluation

$0

per month

Data

  • Shopify
  • WooCommerce

Core Tools

  • 50 actions included
  • 3 credits for testing Credits are used to unlock store contact emails and decision-maker contacts.
  • Search and filter stores
  • Preview store details

Seats

  • 1 seat
Start Free

Starter

Good for testing basic features

$49

per month

Data

  • Shopify

Core Tools

  • 2,000 credits/month Credits unlock store contact emails (1 credit) and decision-maker contacts (2 credits). Unused credits roll over each month.
  • Unlimited searches
  • Unlimited exports Once a store's contact is unlocked with a credit, you can export it to CSV unlimited times at no extra cost.

    Export leads unlimited times once unlocked

  • Basic filters

Growth Powerups

  • 2 automation flows

    Set up automatic outreach campaigns that trigger when stores match your criteria - like installing competitor apps or reaching revenue milestones. Integrates with Lists, Zapier, Instantly.ai and SmartLeads.ai

Exports & API

  • CSV exports
Try Basic Features
Most Popular

Professional

Best value for 90% of users

$99

per month

≈ $3.30/day (Less than a coffee!)

Data

  • Shopify
  • WooCommerce

Core Tools

  • 5,000 credits/month Credits unlock store contact emails (1 credit) and decision-maker contacts (2 credits). Unused credits roll over each month.
  • Unlimited searches
  • Unlimited exports Once a store's contact is unlocked with a credit, you can export it to CSV unlimited times at no extra cost.

    Export leads unlimited times once unlocked

  • Powerful filters
  • Growth Signals
  • Built-In CRM (Rating, Tags, Notes, Lists, Reminders, Email-Center)

Growth Powerups

  • Decision Maker Contacts

    Unlock role based (CEO, Founder, Sales, etc.) contacts that matter for targeted outreach

  • 10 automation flows

    Set up automatic outreach campaigns that trigger when stores match your criteria - like installing competitor apps or reaching revenue milestones. Integrates with Lists, Zapier, Instantly.ai and SmartLeads.ai

Integrations

  • Apollo Integration

    Send leads to your outreach campaigns

  • Instantly.ai Integration

    Send leads to your outreach campaigns

  • SmartLead.ai Integration

    Send leads to your outreach campaigns

  • Zapier Integration

Exports & API

Seats

  • 2 seats
Start Growing with Professional

Join thousands of growing teams using MerchantCue Professional.

Growth

For scaling teams and agencies

$149

per month

≈ $4.97/day

Data

  • Shopify
  • WooCommerce

Core Tools

  • 8,000 credits/month Credits unlock store contact emails (1 credit) and decision-maker contacts (2 credits). Unused credits roll over each month.
  • Unlimited searches
  • Unlimited exports Once a store's contact is unlocked with a credit, you can export it to CSV unlimited times at no extra cost.

    Export leads unlimited times once unlocked

  • All filters + advanced signals
  • Growth Signals
  • Built-In CRM (Rating, Tags, Notes, Lists, Reminders, Email-Center)

Growth Powerups

  • Decision Maker Contacts

    Unlock role based (CEO, Founder, Sales, etc.) contacts that matter for targeted outreach

  • 25 automation flows

    Set up automatic outreach campaigns that trigger when stores match your criteria. Integrates with Lists, Zapier, Instantly.ai and SmartLeads.ai

  • Team seats (up to 5)

Integrations

  • Apollo Integration
  • Instantly.ai Integration
  • SmartLead.ai Integration
  • Zapier Integration

Exports & API

Seats

  • Up to 5 seats
Get Growth

Enterprise

Custom data licensing & bulk access

Custom

pricing

Data

  • Shopify
  • WooCommerce

Everything in Growth, plus

  • Unlimited credits
  • Bulk data licensing
  • Dedicated account manager
  • Custom integrations
  • SLA & priority support

Seats

  • Custom seats
Contact Sales

Free to get started

No credit card required

Cancel anytime

No long-term contracts

Your data is secure

SOC 2 compliant

Full feature comparison

Every filter, feature, and limit, clearly listed for each plan.

Feature
Free$0/mo
Starter$49/mo
Professional$99/moMost Popular
Growth$149/mo
EnterpriseCustom
PlatformsShopify onlyShopify onlyShopify + WooCommerceShopify + WooCommerceShopify + WooCommerce
Platform Attributes filters
Current-state discovery filters
Historical and timing filters
Activity Signals
Growth Signals
Monthly credits50 actions2,0005,0008,000Unlimited
Credit roll-over
CSV export
Unlimited exports
Saved searches
Lists
Bounce-checked store emails
Decision-maker employee search
Decision-maker contact unlocks
Instantly
Smartlead
Apollo
Zapier
API accessDomain enrichmentFiltered-search + bulkFull API
AI assistants (MCP)
Built-in CRM
Email Center
Active automation flows121025Unlimited
Team seats125Custom
Email support

Need data licensing, a custom SLA, or enterprise volume? Contact us for Enterprise pricing.

How credits work

Credits are consumed when you unlock store contact data or decision-maker information. Viewing data you have already unlocked costs zero credits.

ActionCredits
Store contact unlock1 credit
Decision-maker contact unlock2 credits

Unused credits carry forward each month.

Additional credits available at $8 per 1,000 ($0.008 per credit).

Frequently asked questions

Everything you need to know about our pricing and plans

Shopify App Developers

Use app and technology filters to find stores running competing or complementary apps - then trigger outreach the moment a store is ready to switch.

  • Stores using Klaviyo but not your email app
  • Stores that uninstalled a competitor in the last 30 days
  • Shopify Plus stores with no loyalty app installed
  • Stores using Recharge with high subscription revenue

Agencies

Drill down to your exact ICP and find brands that actually need your services - by revenue, tech stack, growth signals, and more.

  • Shopify Plus stores with no email marketing app installed
  • DTC brands spending on Meta ads but no CRO tool
  • Stores with growing revenue but no loyalty or retention app
  • High-revenue stores that recently changed their theme

What is the difference between Starter and Professional?

Starter ($49/mo) gives you 2,000 credits/month and access to current-state and historical/timing filters for Shopify stores. It includes CSV exports, saved searches, lists, bounce-checked store emails, Zapier, and up to 2 automation flows.

Professional ($99/mo) adds Activity Signals, Growth Signals, Platform Attributes filters, WooCommerce support, decision-maker contacts, outbound integrations (Apollo, Instantly, Smartlead), Built-in CRM, Email Center, domain enrichment API, up to 10 automation flows, and 2 team seats - with 5,000 credits/month.

What filters does Starter include?

Starter includes all discovery filters for Shopify stores - both current-state and historical:

  • Current-state filters: app stack, revenue, technology, payments, shipping, B2B signals, checkout intelligence, Meta CAPI, and more
  • Historical and timing filters: app install/removal events, revenue change events, timing constraints (first seen, last seen, changed within X days)

Starter does not include Activity Signals, Growth Signals, Platform Attributes filters, WooCommerce, decision-maker contacts, or outbound integrations (Apollo, Instantly, Smartlead). Those are available on Professional and Growth.

What filters are exclusive to Professional and Growth?

Professional and Growth add on top of everything in Starter:

  • Activity Signals - real-time signals based on store activity: app installs, removals, theme changes, and other observable events
  • Growth Signals - filter by changes over a time window: product count delta, traffic delta, app spend delta, and more
  • Platform Attributes filters - Shopify plan tier (Basic, Plus), store type, Markets Pro, checkout features
  • WooCommerce store discovery
  • Decision-maker contacts, Built-in CRM, Email Center
  • Apollo, Instantly, Smartlead integrations
  • Domain enrichment API (Professional) / full filtered-search + bulk API (Growth)

Growth also adds 25 automation flows and 5 team seats.

What is the Free plan?

The Free plan gives you 50 actions (one-time grant) with no credit card required. You can filter, search, and preview real store details. This lets you evaluate data quality before committing to a plan.

When you're ready to unlock contacts, export lists, or run automations, upgrade to Starter ($49/mo) or higher.

How do credits work?

Credits are consumed when you unlock store contact data or decision-maker information. Viewing data you have already unlocked costs zero credits. Unused credits roll over to the next month.

  • Store contact unlock: 1 credit
  • Decision-maker contact unlock: 2 credits

Starter: 2,000 credits/month · Professional: 5,000 credits/month · Growth: 8,000 credits/month. Additional credits available at $8 per 1,000 ($0.008/credit).

What happens if I exceed my credits?

You can purchase additional credits at checkout or via top-up packages at $0.008 per credit ($8 per 1,000). We alert you before you hit the limit so you can add more credits as needed.

What is Decision Maker Intelligence?

Decision Maker Intelligence lets you find and unlock contact information for founders, executives, and key roles at Shopify stores - including Founder, Co-Founder, CEO, CTO, CFO, COO, Marketing, Sales, Operations, Product, Engineering, and Design. Skip the generic info@ address and reach the person who actually makes purchasing decisions. Available on Professional and Growth.

What is the difference between store emails and decision-maker emails?

Store emails are general contact addresses associated with the Shopify store (like info@store.com or support@store.com) - included on Starter and above. Decision-maker emails are specific contacts for key roles like founders, CEOs, or marketing managers. These require Professional or above and cost 2 credits per unlock.

How accurate are your email addresses?

All store emails are SMTP-verified with deliverability scoring. We provide a quality indicator so you can prioritize high-deliverability contacts and minimize bounce rates. Decision-maker emails are individually verified at the mailbox level.

What are Automation Flows and how many do I get?

Automation Flows are always-on automations that monitor Shopify stores and trigger actions when specific events occur - like pushing a lead to Apollo the moment a store installs a competitor app. Starter: 2 flows. Professional: 10 flows with external actions to Apollo, Instantly, Smartlead, Zapier, and webhooks. Growth: 25 flows.

What integrations are included?

Zapier is available on Starter and above. Apollo, Instantly, and Smartlead are available on Professional and Growth. Growth adds the full filtered-search and bulk export API for building custom data pipelines.

Which plans include API access?

Professional includes a domain lookup and enrichment API - look up individual domains and enrich store data programmatically.

Growth adds the full filtered-search API with cursor pagination and bulk export operations - the same filters available in the UI, accessible programmatically for building data pipelines and internal tools. View API documentation →

Can I use MerchantCue inside Claude or ChatGPT?

Yes. On Professional and above, connect our MCP server to Claude, ChatGPT, Cursor or any other AI assistant that supports the Model Context Protocol. Add the URL https://www.storecensus.com/api/mcp, sign in with your MerchantCue account, and ask things like “find US beauty stores using Klaviyo with over $1M revenue”.

The assistant can search stores and apps, read store profiles, and unlock contacts with your credits. Store records count toward a daily allowance: 2,000 on Professional, 10,000 on Growth, 20,000 on Enterprise. How to connect →

What is the Built-In CRM?

The Built-In CRM helps you manage your prospecting pipeline without needing external tools. It includes lead ratings, tags, notes, lists, and status tracking (Contacted, Replied, Negotiating, Closed, Rejected). Available on Professional and Growth.

What is Email Center?

Email Center tracks replies and engagement from your Apollo, Instantly, and Smartlead campaigns in one unified inbox. See which stores have replied to your outreach without switching between tools. Available on Professional and Growth.

Can I switch plans anytime?

Yes. Upgrades are prorated and take effect immediately. Downgrades take effect at the next billing cycle.

Can I cancel my subscription at any time?

Yes. Your subscription will remain active until the end of the current billing cycle. No long-term contracts.

How accurate is your Shopify store data?

Our data is continuously updated through automated crawling and verification processes. Revenue and traffic estimates are derived from multiple signals. App and technology detection is based on direct store analysis. Email addresses are SMTP-verified.

What is the Growth plan for?

Growth ($149/mo) is for teams that need more volume and automation. It includes 8,000 credits/month, all filters (including historical, activity, growth signals, and platform attributes), the full filtered-search and bulk export API, 25 automation flows, 5 team seats, and WooCommerce support.

What is the Enterprise plan?

Enterprise is for teams that need custom volume, a dedicated account manager, custom integrations, SLA guarantees, or data licensing. Contact us for Enterprise pricing.

Ready to find your next 1,000 prospects?

Pick the plan that fits your workflow. Upgrade, downgrade, or cancel anytime.

Cancel anytime · Upgrade or downgrade at any time · No long-term contracts