License the Shopify & WooCommerce store dataset
Comprehensive, weekly-refreshed coverage of 5.1M+ Shopify and WooCommerce stores - firmographics, revenue estimates, technographics, installed-app detection, contact data, and a historical change log that no other provider exposes.
Built for data-driven teams
MerchantCue dataset licenses are designed for organizations that need ecommerce data as infrastructure - not a one-off export.
Data & Enrichment Platforms
Embed MerchantCue ecommerce firmographics, technographics, and contact data directly into your enrichment pipeline to expand coverage for Shopify and WooCommerce merchants.
Ecommerce Lenders & Fintech
Underwrite merchant risk and monitor portfolio health using revenue estimates, traffic trends, app-spend signals, and store-age data refreshed on a weekly cadence.
Market Intelligence & Investors
Track platform adoption, app-category growth, and merchant-count trends across verticals and geographies to inform investment theses and competitive research.
SaaS & Sales-Intelligence Products
Power your product's ecommerce data layer with a licensed feed — covering store discovery, technographic filtering, and app-install signals - without building your own crawler.
What's in the dataset
Full-database access across millions of stores with 50+ fields per record in the licensed dataset, spanning firmographic, ecommerce, financial, technographic, and contact data.
Firmographic
- Store domain & company name
- Industry vertical & product categories
- Country, city, timezone
- Store age & creation date
- Employee count estimate
- Language & currency
Ecommerce
- Platform (Shopify / WooCommerce)
- Active theme & theme history
- Product count & variant count
- Average product price
- Password-protection status
- Social media profiles
Financial & Traffic
- Estimated monthly revenue
- Estimated monthly visits
- Traffic source breakdown
- Bounce rate & pages/visit
- Estimated app spend
- Estimated tech spend
Contact
- Store contact emails (SMTP-verified)
- Phone numbers
- Decision-maker contacts
- LinkedIn profiles
- Email deliverability scores
- Contact freshness dates
Historical Change & Event Log
Every mutation we detect across the dataset is timestamped and stored. This is the signal layer that powers market intelligence over time — and it's not available from any other ecommerce data provider.
App Install / Uninstall Events
Timestamped records of every Shopify app added or removed, across the full store population.
Price Change Detection
Track average product price shifts over time — a leading indicator of merchant strategy changes.
Technology Changes
When a store adopts or drops a technology (CDN, analytics, payment provider), we log it.
New-Store Detection
Identify newly launched Shopify and WooCommerce stores within days of going live.
Theme Change Events
Detect when a merchant switches themes — a strong signal of a redesign or replatforming.
Growth Deltas
7-day and 30-day deltas on product count, traffic, app spend, and technology count per store.
Download sample dataset
Get a 500-row anonymized sample to evaluate data quality before subscribing.
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Delivery options
Access the dataset the way your infrastructure requires — live API, bulk file drop, or automated delta feeds. All options are backed by weekly source refreshes.
REST API
Query the live dataset programmatically. Filter by platform, vertical, geography, app, revenue range, and more. Cursor-based pagination supports high-volume traversal.
- JSON responses, Bearer token auth
- Endpoints: /api/v1/stores, /api/v1/website
- Up to 30 req/s on enterprise tier
- Selective field sections to reduce payload
- SLA-backed uptime on enterprise plans
Bulk Dataset Delivery
Receive the full dataset or a scoped subset as a file drop. Ideal for loading into your data warehouse, enrichment pipeline, or internal analytics platform.
- Formats: Parquet, CSV, JSONL
- Delivery via S3, SFTP, or GCS
- Full snapshot or filtered scope
- Schema documentation included
- One-time or recurring delivery
Scheduled Data Feeds
Receive automated delta feeds on a daily or weekly cadence — only the records that changed since your last delivery. Keep your systems in sync without re-ingesting the full dataset.
- Daily or weekly delta files
- Change-type flagging (new / updated / removed)
- Weekly source refresh — data updated every week
- Configurable scope: full DB or filtered subset
- Delivery SLA with alerting on missed drops
Why MerchantCue
Completeness, depth, and a change-log layer that makes the dataset useful for time-series analysis - not just point-in-time lookups.
Millions of stores, two platforms
The dataset spans Shopify and WooCommerce — the two dominant ecommerce platforms — giving you a single, unified source of truth rather than fragmented, single-platform snapshots.
Historical change data nobody else exposes
App install/uninstall events, price changes, technology changes, and new-store detection are logged with timestamps. This event log is unique to MerchantCue and unavailable from any comparable provider.
Shopify & WooCommerce-native depth
We crawl platform-native signals — Shopify app detection, theme identification, product-count deltas — that generic web-crawl datasets simply cannot capture.
Self-serve to enterprise flexibility
Start with API access for enrichment lookups and scale to a full bulk license with resale rights, custom SLAs, and dedicated onboarding — all from the same data source.
Licensing & access tiers
From self-serve API lookups to full bulk licenses with resale rights — choose the access scope that fits your use case.
API Access
Enrichment lookups and programmatic store queries. Ideal for integrating ecommerce data into your product or CRM.
- Per-lookup or subscription pricing
- REST API with JSON responses
- All standard data fields
- Rate-limited by plan tier
- Self-serve onboarding
Starts at
See /pricing
Bulk / Feed License
Full dataset delivery or scheduled delta feeds. For data warehouses, enrichment pipelines, and high-volume integrations.
- Full database or scoped subset
- Parquet, CSV, or JSONL formats
- Daily / weekly delta feeds
- Historical change & event log included
- Delivery via S3, SFTP, or GCS
- Dedicated onboarding & schema docs
- SLA with delivery alerting
Pricing based on scope & volume
Custom License
Resale rights, white-label embedding, custom SLAs, and dedicated support. For platforms that redistribute or embed the data.
- Resale & redistribution rights
- White-label / OEM licensing
- Custom refresh cadence
- Negotiated access scope
- Dedicated account manager
- Custom SLA & uptime guarantee
- Priority support & onboarding
Custom pricing · volume + scope + delivery
Bulk and enterprise pricing is based on access scope, delivery method, refresh cadence, and volume. All enterprise tiers include a scoping call before any commitment.
Talk to our data team
Tell us about your use case and we'll get back to you within one business day with a scoping proposal.
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Frequently asked questions
Common questions about licensing terms, delivery, accuracy, and onboarding.
What licensing terms apply to the dataset?
Licensing terms vary by tier. Self-serve API access is governed by our standard Terms of Service and is intended for internal use only. Bulk and enterprise licenses include a separate Data License Agreement that specifies permitted use cases, redistribution rights (if applicable), and data retention policies. All licenses prohibit resale of raw data without an explicit resale-rights addendum.
Can the data be resold or redistributed?
Resale and redistribution rights are available under our Enterprise / Custom License tier. This requires a separate agreement and is priced accordingly. Self-serve API and standard bulk licenses do not include resale rights. If you are building a product that embeds or redistributes MerchantCue data, contact us to discuss an OEM or white-label arrangement.
How frequently is the dataset refreshed?
The source dataset is crawled and updated weekly. Bulk deliveries and scheduled feeds reflect data from the most recent weekly refresh cycle. The historical change log captures events as they are detected during each weekly crawl cycle.
What delivery formats are available?
Bulk datasets are available in Parquet, CSV, and JSONL formats. Delivery is via Amazon S3, SFTP, or Google Cloud Storage. API access returns JSON. If you require a different format or delivery mechanism, contact us — we can accommodate custom requirements under enterprise agreements.
How is pricing structured?
Pricing is based on three dimensions: access scope (number of records or fields), delivery method (API vs. bulk vs. feed), and refresh cadence (one-time vs. recurring). Self-serve API pricing is listed on /pricing. Bulk and enterprise pricing is custom and determined during a scoping call. There are no hidden fees — all costs are agreed upfront in the license agreement.
How accurate is the data?
MerchantCue data is derived from direct crawling of live Shopify and WooCommerce storefronts. Revenue and traffic figures are estimates based on proprietary models and third-party signals — they are directionally accurate but should not be treated as audited financial data. App detection and technographic data are highly accurate for stores crawled within the last 30 days. We publish a data accuracy disclaimer at /accuracy.
What does onboarding look like for bulk / enterprise customers?
Enterprise and bulk customers receive a dedicated onboarding session covering schema documentation, sample data review, delivery setup, and integration guidance. We provide a test dataset before any commercial commitment. Ongoing support is available via a dedicated Slack channel or email SLA depending on your tier.
Is there an SLA for data delivery?
Yes. Enterprise and bulk feed customers receive a delivery SLA that specifies the maximum delay between source refresh and file availability. Missed deliveries trigger automated alerts and are remediated within the SLA window. API uptime SLAs are available on enterprise API plans.
Questions about data sourcing, GDPR/CCPA, or opt-out? See our Trust & Compliance page →
Ready to license the dataset?
Our data team will scope your requirements and respond within one business day.
Talk to our data team